Consumer focus on festivals and anniversaries has driven the growth of the Gift Wrapping Products Market, which is forecast to increase to $24.85 billion in revenue by 2025, but it has also brought about the issue of excess packaging.
Washington, D.C. (Merxwire) – Now, people pay more and more attention to festivals and celebrations, such as birthdays, wedding anniversaries, dating anniversaries, Mother’s Day, Father’s Day, Christmas, New Year’s Eve, etc. Some people even celebrate Valentine’s Day every month. These festivals drive gift spending, which expands the Gift Wrapping Products Market.
Every holiday, whether people go to department stores, shopping malls, or convenience stores, they will see all kinds of gift products with exquisite wrapping. A gift box requires more materials from the inside to the outside, such as dividers, linings, boxes, wrapping paper, and bow-knot decorations.
According to the Grand View Research data, the global Gift Wrapping Products Market size in 2018 was 15.1 billion US dollars, and the market size is still increasing year by year. It is predicted that by 2025, the industry revenue will increase to 24.85 billion US dollars.
Paper and paperboard are the most widely used among the materials for gift wrapping, mainly due to the increased availability of biodegradable paper, and paper can be recycled and processed by shredding and other methods. On the other hand, most countries such as the United States and the United Kingdom have banned plastics in many industries, thus also driving the demand for paper wrappings such as paper boxes and paperboards.
People like beautiful things, and of course, they like beautiful gift packaging. According to consumer psychology research, gift wrapping makes gifts attractive, and people prefer wrapped gifts. But too much wrapping (excessive packaging) may also bring about waste and environmental pollution problems.
Have you ever opened such a gift? It comes in an exclusive carrying bag, and when you take it out, the box looks gorgeous, with bow-knot decoration and a paper sleeve. Open the box, and there is a satin lining or shredded paper; the point is that the contents are so small that it doesn’t need to fit inside such a big box at all. Some contents are even covered with a layer of plastic, which is too much wrapping.
According to the The Sydney Morning Herald, excessive packaging is one of the world’s leading sources of waste. There are more than 50% of products on the market, the size of the item itself is less than half of the packaging, which means that consumers have bought a new product or gift and have a pile of garbage to throw away.
In addition, if the gift is ordered online, there will be more waste. To protect the goods in transit and maintain a certain level of security, sellers usually do not use only one packing material. When people receive the package, they open the carton, which still has cushion material inside. The real product may require opening 1 or 2 bags to appear. Some of these materials can be recycled, but most are made of plastic, which is not good for the environment.