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Tokyo Olympics Breaks Record for Longest Broadcast Time on Digital Media

by Ferre Keira

The Tokyo Olympics was affected by the covid-19 pandemic. The postponement of the Olympics and the closed audiences caused severe economic losses to the organizers. However, not being open to the audience is not entirely detrimental. The Tokyo Olympics’ streaming time on digital and social media is close to 6 billion minutes, making it the longest-running Olympics in NBC Sports Digital’s history.

Tokyo, JP (Merxwire) – The Tokyo Olympics was hit hard by the covid-19 pandemic. The postponement of the Olympic Games to 2021 has caused the organizers to lose more than 70 local sponsorship partners in Japan, resulting in significant losses. Moreover, the covid-19 pandemic has not stopped; the organizers decided not to open the venues to spectators. The loss of ticket revenue and the difficulty of recovering costs have greatly affected the Tokyo Olympics operating income. However, the broadcast time of digital media broadcasts reached a record high of 6 billion minutes. That is NBC Sports Digital’s most-streamed Olympics ever.

After the announcement that the public is not open to watching the game, it is estimated that canceled about 700,000 reservations. The initial economic loss of the hotel industry alone was about 50 billion yen ($456 million), which may trigger more bankruptcies in the hotel industry. According to the Japanese government’s auditors, the actual expenses of the East Olympics this time maybe twice as much as the official figures. Apart from the deduction of US$6.7 billion in funding from the International Olympic Committee (IOC) and manufacturer sponsorship, the rest will come from the Japanese tax money.

Although the Tokyo Olympics lost ticket revenue and sponsors, viewers watched Tokyo Olympics programs through NBC’s digital and social media platforms, setting an Olympic record. NBCUniversal stated that with nearly 6 BILLION streaming minutes across digital and social media, the Tokyo Olympics is NBC Sports Digital’s most-streamed Olympics ever. More than 120 BILLION minutes of Tokyo Olympics content has been consumed across all NBCUniversal platforms (television, digital and social). Although sports fans of this Olympics cannot go to the sidelines to cheer for the players, the spirit of the Tokyo Olympics is still transmitted to every corner of the world through the digital platform.

After the Tokyo Olympics closed, many sports fans still congratulated the athletes who had returned to China through social media. According to statistics from Facebook, Taiwanese badminton player Tai, Tzu-Ying received 1.36 million likes in his FB post after the finals, ranking first among athletes in the world. Taiwan’s badminton player Wang, Chi-Lin, who posted more than 1.04 million likes, won second place in the world. As for the number of IG interactions, Brazilian skateboarder Rayssa Leal, with 18.44 million interactions, became the first Olympian in the number of interactions. Thus, social media increases the interaction between players and fans and provides a brand-new model for transmitting sports information.

Sports fans will constantly watch TV or various audio-visual media during the Olympics to cheer for their favorite athletes. However, sports fans in different countries have different interests in the Olympics and the accumulated time of watching the Olympics. According to statistics, as of 2021, 29% of adults said they were not interested in the event. India is the country most interested in the Olympics. At the same time, Belgium is the country with the lowest interest in the Olympics. Therefore, it is concluded that Indian player Neeraj Chopra, who has won India’s first Olympic gold medal, will be welcomed by Indians.

The next Olympic Games will be held in Paris in 2024, including 32 sports events. There will be tens of thousands of athletes from more than 200 countries participating in 306 medal events. The 2024 Summer Olympic Games includes 306 sub-events in 32 sports events, among which breakdancing, which will stage the Olympic debut, is one of them. The breakdance competition focuses on the dancer’s footsteps and complex movements, such as backflips, handstand spins, etc. During the athletes’ match (called b-boys and b-girls), the judges will give scores to the players according to a series of criteria and requirements, including technical skills, creativity, style, speed, strength, rhythm, and agility, for the development of sports events A new milestone.

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