Home LanguageEnglish New Business Emporium Encourages Shoppers to Spend from Local Business Owners

New Business Emporium Encourages Shoppers to Spend from Local Business Owners

by Audrey Hazel
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The pandemic has hit thousands of independent stores. If we do not support local business owners, then the streets in our towns will be closed.


Berkhamsted, U.K. (Merxwire) – The Vendary is a collective platform that was established to help local business owners and smaller independent stores to unblock and overcome the challenges of the pandemic. It provides many Christmas gifts, interior decoration, plants, crafts, food, and wine brands, and so on. The Vendary supports local businesses and encourages shoppers to spend locally.

Why founded The Vendary? This is the creativity of Jan Foo, a local businesswoman. It is a movie broadcasted on social media on Facebook and Instagram and live show every day. Local retailers can book a half-hour time slot completely free of charge to show, talk, show off, and showcase their work. For them, this is an opportunity to showcase branded products or services.

Think online shopping channel, like QVC. However, there is nothing hard sell about The Vendary which instead, aims to share the person behind the business and to offer a ‘sneak peek’ behind the brand.

The crew, consisting of Jan Foo – CEO, Business Coach and UK Ambassador at The Top Person International Business and Global Hub – and Steve Butcher, MD of Universal Event Production Ltd and promoter behind the popular ‘Chilfest’, have been filming a local business every day throughout lockdown, in a local studio in Pitstone, Buckinghamshire.

Jan Foo, said, “Having owned high street premises myself in the past, I was all too aware that traditionally, November and December’s calendar would have been chock full of opportunities for local business owners to recoup some of the losses they have faced this year. But of course, all that has been taken away from them, and us!”

Independent shops, restaurants and cafes will have to change how they attract new customers and build customer loyalty by looking for new creative opportunities. One way of doing this is to take their bricks and mortar businesses online and to leverage the power of social media. However, this can be expensive, time consuming and challenging, as not everyone knows where to start.

“Collaboration is how we work as a human race, so the concept of a collective business platform made good sense to me, and The Vendary was born. Turning to the social media networks to boost sales, we wanted to create a visual platform that was unique, entertaining and creative.”

With creativity and hard work, each independent face on the high street can add value to their neighbours by developing a mutually beneficial business alliance. It is this marriage of quality, service, uniqueness and community that will help bring more customers back to the high street and encourage them to stay there.

“We’re asking everyone to watch the shows on Instagram and Facebook and to support these brilliant business owners and buy, buy, buy! We have filled all of our slots up to the 20 December with such a great variety of different business sectors, so there will be plenty of gifts to choose from.

“As small business owners, we can’t control the wider economic forces at play, but collectively we can work together to boost sales, improve cashflow and strengthen customer loyalty, while contributing to the resurgence of localism that will help keep them afloat.”

For further information and to book a future slot, visit @TheVendary on Instagram or contact Jan Foo directly via email: Jan@janfoo.com

SOURCE The Vendary

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