Home NewsroomArt & Design Daigoji Temple Exhibition at Nakanoshima Museum of Art is Available, 3 Publicity Modes to Attract Public Attention

Daigoji Temple Exhibition at Nakanoshima Museum of Art is Available, 3 Publicity Modes to Attract Public Attention

by Ferre Keira
195 views

A survey by The Japan Newspaper Publishers & Editors Association found that combining newspapers and online media for publicity can significantly improve advertising effectiveness and trust. Celebrating the 1150th anniversary of the Founding of Daigoji Temple and its National Treasures will be on display at the Nakanoshima Museum of Art from June 15 to August 25. It was spread in newspapers, online news and social media, making a very popular art exhibition.


Celebrating the 1150th anniversary of the Founding of Daigoji Temple and its National Treasures will display 90 treasures at the Nakanoshima Museum of Art from June 15 to August 25. (Photo via Nakanoshima Museum of Art)

OSAKA, JAPAN (Merxwire) – The popularity of Internet technology and smartphones has led to a continued decline in newspaper sales, which has also affected the number of newspaper advertisements. According to data from Dentsu Co., Ltd., newspaper advertising volume fell by 6.4% in April compared with the same month last year. However, a survey by The Japan Newspaper Publishers & Editors Association found that combining newspaper and online media promotions can significantly improve advertising effectiveness and trust. In the past, large-scale art exhibitions in Japan were mostly organized by newspaper agencys . Nowadays, online marketing is also included to reach young customers and increase interaction with the public. The Nakanoshima Museum of Art held “Celebrating the 1150th anniversary of the Founding of Daigoji Temple and its National Treasures ” from June 15 to August 25. More than 600,000 people have viewed the exhibition information through social media.

In the past, daily necessities such as home appliances, food, and fashion accessories were mostly advertised in newspapers to convey product information. Nowadays, most advertisements are combined with online media exposure, which not only increases the richness of information, but also reaches different customer groups and age groups. In addition to daily necessities, exhibitions are often promoted through newspapers and social media. Most large-scale art exhibitions in Japan are organized or co-organized by newspapers. Newspapers carry out print publicity in the form of advertisements, reports or special editions to allow newspaper readers to access exhibition information. In addition, the curatorial unit will also use social networks to publish exhibition videos, live broadcasts of events, or invite visitors to check in and upload photos and other diversified methods to encourage fans and art lovers to participate in the activities.

For example, the Nakanoshima Museum of Art is currently holding the Daigoji Temple Exhibition. This exhibition is Daigoji Temple’s first large-scale exhibition in Osaka, displaying 14 national treasures, 47 important cultural properties, and 90 other items. The treasure allows exhibitors to appreciate Daigoji’s history, art and the beauty of cherry blossoms at the same time. The Nihon Keizai Shimbun serves as one of the organizers of the exhibition. In the first two months of the exhibition, the newspaper promoted it through online and print news, allowing news readers to receive information about the National Treasure Exhibition first, and increasing the audience’s attention and trust in the National Treasure Exhibition.

According to a survey by The Japan Newspaper Publishers & Editors Association, newspapers and online advertising have complementary effects, significantly improving the effectiveness of advertising. (Photo via Merxwire)

In addition to news media promotions, the official website of Nakanoshima Museum of Art publishes exhibition information to allow interested people to learn more about the details and latest information. The curatorial unit uses social media to continuously upload various new news, including promotional videos, collaboration with Hatsune Miku to launch AR experiences and products, and invites celebrities to share their visit experiences. The diversified promotion functions of social media are used to reach customers in various fields.

Various art exhibitions should use newspapers and online media to increase exposure, and artists should also combine the two to increase their popularity. Kasashima Gallery is committed to assisting artists in organizing overseas art exhibitions, combining it with multi-national online news and diversified social media promotions to increase the communication effect and reach, so as to enhance the international reputation of artists. Le Yu, public relations officer of Kasashima Gallery, said that promoting art exhibitions with online news and social media can break through time and space constraints and allow interested people to obtain information at any time. At the same time, the message can be effectively conveyed to art lovers and fans, which is very helpful for the promotion of exhibitions and artists.

Although online media has gradually replaced print media and online news and advertising have gradually become the mainstream of publicity, newspapers still have many supporters. They have the characteristics of increasing readers’ trust and understanding, which is a characteristic that online media cannot replace. How to integrate the characteristics of the Internet and traditional media to enhance the attractiveness and reliability of information will test the wisdom of media and advertising industry players.

The Nakanoshima Museum of Art held a solo exhibition, “KAZUYO KINOSHITA: A Retrospective,” at the same time and released event information through online communities. Diversified publicity methods have gradually become the mainstream of marketing.

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

-
00:00
00:00
Update Required Flash plugin
-
00:00
00:00