During the pandemic, the use of social media increased by 21%, and TikTok users also increased significantly. FANSDOOR thus launched the TikTok advertising service and created more than 10 million video views for customers.
(Houston, TX) In recent years, Facebook, Twitter, Instagram, YouTube, TikTok, and other social media have accumulated a large number of registered users. Among them, the number of TikTok users worldwide is increasing rapidly. It brings more media exposure to Internet celebrities and unlimited business opportunities for corporate users. According to data from the digital analytics company “App Annie”, TikTok is the world’s most downloaded app in 2020, and TikTok’s global monthly active users may exceed 1.2 billion in 2021.
FANSDOOR understands that many Internet celebrities and corporate users want to show off their talents or features on TikTok in order to attract more fans and followers on social media. FANSDOOR has expanded its online advertising business and launched TikTok customized advertising services to increase followers, video views, likes, comments, and sharing popularity for customers’ social accounts.
In the past year, FANSDOOR has helped customers create 2 million followers and 10 million video views on TikTok. No matter what kind of creative content, FANSDOOR can find followers and viewers on TikTok for customers through “TikTok Customized AD Service.”
Abigail, FANSDOOR’s business manager, said: “The pandemic has changed the way people communicate. People have changed from face-to-face communication to online communication. Global social media users have reached 3.6 billion, and there is a trend of continued increase in the future.” “We found that people especially like TikTok, which uses short videos as the main social mode because music and videos are more attractive than pictures/text.”
FANSDOOR used to focus on Facebook’s advertising services. With the increase in TikTok users, they have adjusted their business scope and are committed to planning TikTok advertising strategies for customers. The presentation of TikTok’s short videos is very direct, prompting viewers to understand the features and purpose of the film in a short period of time, coupled with visual and auditory stimulation, which makes TikTok more and more popular.
In 2021, the number of global social media users has exceeded 3.6 billion, and it is estimated that it will reach 4.4 billion in 2025. This is a huge advertising opportunity. Professional marketing companies can improve advertising efficiency and reduce marketing costs. Therefore, most Internet celebrities and corporate users will seek professional marketing companies to help manage social accounts in order to lock the brand’s target audience and avoid advertising away from Key Performance Indicators.