Home LanguageEnglish Chinese New Year Brings Shopping Boom to Traditional Markets and Department Stores

Chinese New Year Brings Shopping Boom to Traditional Markets and Department Stores

by Ernest Harry
1185 views

The world is still on alert, so Taiwanese people did not go abroad on holiday during the Chinese New Year this year, which brought a wave of shopping to Taiwan traditional markets and department stores.


Atlanta, GA (Merxwire) – The Chinese New Year in Taiwan this year runs from February 10 to February 16. In order to prepare for the New Year, the family will prepare many foods and gifts to celebrate the festival.

Pork and chicken prices increase

In the past Chinese New Year, many people would choose to go abroad for vacation, but the world is still on alert, which has brought opportunities for Taiwan traditional markets and department stores. Before the start of the Chinese New Year, the traditional market has gradually been flooded with people.

Vendors in traditional markets said that pork and chicken prices have risen due to demand, with chicken prices rising by more than 40%. In the past, seafood prices would increase during the Chinese New Year holidays, but this year’s fish exports are smaller, so the price is lower than before.

Many consumers appear in traditional markets. (Photo via Merxwire)

Department store revenue growth

Before the beginning of the Chinese New Year, there were consumers buying New Year gifts; during the festival, many families went out to eat and shop, which also brought business opportunities to department stores. Taiwan Global Mall said that both restaurant performance and souvenir store revenue have grown by more than 10%.

During the Chinese New Year, there are many activities for families and couples, and there are many discounts in the stores, which brings a wave of shopping. Men’s wear and children’s wear performed the best in apparel, growing by more than 15%; cosmetics grew by nearly 10%; the number of consumers in the catering industry also grew by 20%.

People are buying cosmetics. (Photo via Merxwire)

Ready to end the festival

The Chinese New Year holiday for Taiwanese ends on February 16, and most office workers will start working on February 17, so many coffee shops offer special offers. LOUISA COFFEE launched to buy 5 cups of coffee to enjoy 15% off; BARISTA COFFEE launched on February 17 all products buy one get one free; STARBUCKS also launched related product discount activities.

Chinese New Year is a day for a family reunion. Some family members who work in other counties and cities may only go home once a year, so this festival is especially important for everyone. The festival is coming to an end, which means that family members have to go out and work hard again. Let us welcome the new year with new hope.

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More