Learn from entrepreneur Ismail Sirdah how to become a successful promoter! If you have not developed a marketing plan, then you can refer to Ismail Sirdah’s promotional tips to develop a plan and execute it.
Duluth, GA (Merxwire) – Want to know how to do marketing? The Owner and founder of Lulu Promotions, Ismail Sirdah, said that event promotion is the primary task of planning an event. After Ismail Sirdah has created dozens of successful promotional activities, he introduces to beginners the secrets he is best at in promotional activities.
IDENTIFY YOUR GOALS
Ismail Sirdah believes that event promotion is a way to use different marketing strategies and channels to promote events and increase attendance or registration. Once the goal is determined, you can start to develop a marketing plan and make sure that everything you do is linked to the goal. In addition, you will need to consider the target population. Where are they? What are their interests? The psychological characteristics of the target demographic will also affect the platform you choose to follow. For example, business activities should focus on LinkedIn. Fundraising activities should focus on Facebook.
HAVE A WELL DEVELOPED PLAN
Secondly, Mr. Sirdah explains that your event marketing and promotion need to seamlessly fit into an integrated plan or coordinated campaigns across different marketing channels. Whether you’re focusing on traditional print media, digital media, or both, your event brand should be recognizable through every touchpoint, and as a result, convert. This means using the same visual and verbal language throughout your marketing.
ENSURE YOUR INFORMATION IS SEO FRIENDLY
Next, Ismail Sirdah suggests optimizing your page for search engines (SEO). One of the first places that people go when they are looking for something to do? Google. The better your event listing and/or website incorporates search keywords that people may use to find your event, the better it will rank on their results. You might consider off-page SEO as well, posting your event on external pages with links back to your website—this contributes to a higher ranking on Google.
Whether you’re investing in brochures, flyers, out-of-home advertising, or digital initiatives, you might want to consider building anticipation before the official launch. You can encourage engagement by asking participants to share the contest on their stories, on a post, or with a friend.
ENHANCE YOUR VISIBILITY
Lastly, Ismail Sirdah suggests sitting down with your team and brainstorming every possible opportunity for visibility. From handing out flyers at local events to running an Instagram contest, the sky’s the limit. As Lulu Promotions grew to become the number one promotions company in Georgia within the Hispanic and Latino markets, Ismail Sirdah suggests keeping your eyes, mind, and heart open to new ideas because you never know what you will come up with.
More information please visit: http://www.ismailsirdahbusiness.com/
SOURCE Lulu Promotions & Music