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Center for Functional Learning, Happy Learning with Music

by Audrey Hazel

Storytelling is an important thing. Author Phillip Pullman once said, “After nutrition, shelter and company, stories are what we need most in the world.” Follow our latest success story Small Businesses Doing Big Things: Center for Functional Learning!

Arlington Heights, IL (Merxwire) – Who is Grace? Grace is a musical note. He appeared to educate children about music and friendship relationships! Ken keeps writing, the bigger Grace’s world becomes. Soon, he realized that the book he had written was the first book that combined reading skills, musical vocabulary and health promotion functions, suitable for readers aged 3 to 6.

Ken has experience as a doctor’s assistant. After being inspired, he came into contact with more children’s lives. He established Functional Learning (CFL), a 501(c)3 nonprofit based in Arlington Heights. Grace’s story and a series of educational resources can be used for clinicians, pediatrics, dental clinics and family medicine practices. They solve health training problems in a child-friendly way and have measurable effectiveness in behavior change and knowledge retention.

Toy Fair Ready! When Ken was invited to present at the 2020 Toy Fair New York, he was thrilled. The trade show attracts companies from around the world to the Jacob K. Javits Center in Manhattan. More than 7,000 new toys and inventions are debuted each year.
The Center for Functional Learning needed a digital presence worthy of this opportunity. So Ken turned to the team at JRS Mar/Com. With a project kickoff in mid-December, an accelerated timeline was essential to meet the late-February dates for Toy Fair New York.

The first challenge was understanding—and expressing—the Center for Functional Learning’s unique market position. Its materials are for parents and caregivers, music teachers, and clinicians (think pediatricians, pediatric dentists, and family practice providers). The next was telling the CFL story in a way that connected its various dots. The final priority was ensuring a tight project timeline, since each step from site map to content writing to design/development has the potential to delay the overall launch timeline.

With careful attention to project timelines and details, the JRS Mar/Com team had Ken ready for Toy Fair New York—and for the rest of what 2020 holds for Center for Functional Learning. We hope you enjoy exploring the Center for Functional Learning’s new site and learning about another Small Business Doing Big Things in the Northwest Suburbs.

More information please visit: https://centerforfunctionallearning.com/


Media Contact Information:

JRS Mar/Com
Contact Person: Joe Skibbie
Email: info@jrsmarcom.com
Country: United States

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