Home LanguageEnglish Fashion Brand Launches “Marine Series” Merchandise to Rescue Sea Creatures

Fashion Brand Launches “Marine Series” Merchandise to Rescue Sea Creatures

by Bertram Clark

According to statistics, experts estimate that more than one million tons of plastic pollution enters our oceans every year, seriously harming marine life. 

Sharks are at the top of the food chain and are reduced by human capture. (Photo via Unsplash)

Lake Worth, FL (Merxwire) – The epidemic is spreading around the world, and ocean issues cannot be underestimated. Scientific research shows that to protect marine species and avoid the worst effects of climate change, we must protect at least 30% of the world’s oceans by 2030. A well-known American brand launched a series of clothing, jewelry, and mask accessories for precious marine life, and promised to return part of the proceeds to protect the ocean and marine life, and do its part for environmental protection.

At present, countries around the world have gradually reached a consensus on marine protection, promote the binding “Global Ocean Convention”, establish and manage marine protected areas, and appropriately protect the high seas from industrial fishing and other destructive activities. Scientists estimate that more than one million tons of plastic pollution enter our oceans every year, seriously jeopardizing marine life. If we do not gather consensus in time and propose solutions, the future ocean will no longer be the azure blue that we are familiar with.

Sharks are the top predators in the marine ecosystem. The sharks are at the top of the food chain, they play a key role in maintaining the balance of the marine ecosystem. However, in recent years, the number of sharks is rapidly declining due to over-hunting and disrupting the marine ecosystem. The Chinese society loves shark dorsal fins. Every year, more than 100 million sharks are killed because of their fins. “Compendium of Materia Medica” once recorded that sharks “have hyenas on their backs and fins under their abdomen. They are delicious and plump. Southerners treasure them.” The nutritional value of shark fin is similar to that of fish jelly or aspic, and experts point out that its nutritional content is not even comparable to ordinary foods such as eggs and milk, so there is no need to hunt them for replenishment. Steve Trent, CEO, and founder of the Environmental Justice Foundation said that illegal fishing boats endanger fish stocks and marine resources. Cutting off fins and abandoning bodies pose a great threat to the sustainability of the global ocean. To maintain the integrity and balance of the marine ecology, everyone’s support and efforts are needed.

The American brand Ocean Project has been paying attention to ocean issues very early. By thinking about themes such as sharks and sea turtles, it has launched a series of accessories such as clothing, jewelry, and masks, and through this dialogue with consumers, the public has improved the protection of the ocean. consciousness. At the same time, the brand has donated more than 41,000 US dollars for the ocean project, to achieve the effect of attracting jade; in the Shark Week promotion, the exquisite shark necklace discount provides a 50% discount, and the Ocean Project also promises that the proceeds will be used In marine environmental protection and ecological conservation projects, save sharks from human predators.

The ocean is closely related to our lives. Many of the lives and conveniences we enjoy now come from this blue water surface, but this is not inexhaustible, everyone can do it, starting from a small place, Work together for a sustainable and healthy life.

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