Orlando local agents have mastered the “Target Marketing” technique to show their assets to the most suitable buyers, thereby selling real estate at higher prices.
Orlando, FL (Merxwire) – Are you tracking the Orlando real estate market? Then you must have heard of “Loria Sheppeard”! She is one of the brokers who sell the house for the highest amount. Now, she has provided the latest addition to the advertising library with her “Target Marketing.”
The sale of houses together with other houses is outdated. Loria Sheppeard has perfected the Target Marketing method. She will use her own funds to show your real estate to the most suitable buyers based on interests, hobbies, family size, age, and even net worth and credit score.
In today’s world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy.
When asked how this new-age approach to selling for more homes works, Loria said the following: “If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There’s no sense in marketing that home to retired couples but it’s a perfect fit for a family that has a child or two of school age years.
If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they’ll pay a premium for something that matches their exact criteria.
Essentially, we can market it as their “Dream Home” even though it would be considered “just another home for sale” to the general public. That’s why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn’t make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road.”
For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
SOURCE loria sheppeard, exp realty llc, florida