Global Tourism Surges Back: France Remains World’s Top Destination Derrick Smith2026-04-0201K views In 2025, France maintained its position as the world’s most popular travel destination, welcoming 117 million international visitors. Its capital, Paris, continues to attract large numbers of tourists with iconic… Read more
Japan Hot Spring Boom Continues as Global Search Interest Hits New High Ferre Keira2026-03-2602.2K views Global interest in Japan’s hot spring culture is surging once again, with Google Trends data showing that searches for “Japan hot spring” peaked in February, highlighting renewed international attention. TOKYO,… Read more
Consumer Polarization Deepens in Japan as Experiential Spending Gains Momentum Ferre Keira2026-03-2602.1K views Amid rising prices, frugality is spreading among consumers in Japan. At the same time, spending is becoming increasingly polarized, with more people prioritizing personal interests and experiences. TOKYO, JAPAN (MERXWIRE)… Read more
Regional Travel in Japan Gains Popularity as Foreign Guest Nights in Tottori Jump Nearly 70% Ferre Keira2026-03-1302.2K views Japan’s Tourism Agency reported that international visitor overnight stays rose 8.2% in 2025 to 178 million. Tottori Prefecture saw the fastest growth, with foreign guest nights increasing nearly 70%, highlighting… Read more
Short, High-Frequency Travel Emerges as a New Trend Among Younger Generations Julie Howard2026-03-120789 views With borders reopening and international flight networks fully recovering, the tourism market is undergoing a structural transformation. Younger generations are no longer fixated on taking long annual vacations; instead, they… Read more
Southeast Asian Arrivals Surge as Visitors from 17 Countries Hit Record High in Japan Ferre Keira2026-02-2602.4K views Although the number of Chinese travelers to Japan is declining, the country’s inbound tourism market is undergoing a notable shift. In January, visitors from 17 countries reached record highs, with… Read more
Global Museums See Strong Rebound as Visitor Numbers Near Pre-Pandemic Levels Julie Howard2026-02-2601.6K views With the normalisation of global cross-border travel, museum attendance saw a significant resurgence in 2025. Iconic institutions, such as the Musée du Louvre, have regained the 9-million-visitor milestone, with cultural… Read more
Foreign Tourists Face Higher Fees as Attractions Revise Pricing Policies Julie Howard2026-02-2601.4K views Many popular tourist attractions around the world have implemented a “double pricing system,” with foreign tourists generally paying higher prices than domestic residents. The price difference at some attractions exceeds… Read more
【台湾・台東】山海の恵みを世界へ 優良企業8社を率いて日本へ Business PR2026-02-250472 views 台東県政府は2月24日、THE GAYA HOTEL内の「Gaya Café（ガヤ・カフェ）」にて「FOODEX JAPAN 2026 （国際食品・飲料展）台東パビリオン」の出展記者会見を開催しました。 Read more
Japan Tourism Remains Resilient Despite 60.7% Drop in Chinese Visitors Bertram Clark2026-02-1804.8K views The ongoing depreciation of the yen has made Japan an increasingly cost-effective destination, drawing a massive influx of overseas tourists. Between late 2025 and early 2026, the resumption and expansion of several international routes—including Busan-Fukuoka, Taipei-Narita, Bangkok-Sendai, and Sydney-New Chitose—have further bolstered these arrival numbers. Read more