Hualien County, Taiwan, Launches Incentives to Boost International Tourism

HUALIEN, TAIWAN (MERXWIRE) – To boost both inbound and domestic tourism, the Hualien County Government is launching parallel incentives for independent travelers and group tours. For independent travelers, the county has teamed up with Lion Travel, ezTravel, and Klook to introduce the “Breathe in Hualien: Treat Yourself to an Ocean Getaway” campaign. For travel agencies, it has rolled out the 2026 “Explore Hualien Sustainably” Travel Agency Incentive Program, featuring three major incentives and a NT$1 million competition. The initiative is designed to encourage agencies to create diverse, sustainability-focused itineraries that will attract both domestic and international visitors, extend their stays, and deepen their experience of Hualien’s mountain-and-sea landscapes and local culture.

Under the Inbound Group Tour Incentive Program, agencies bringing in groups of 12 or more foreign visitors who stay in Hualien for at least two nights and visit at least one designated tourism item may apply for a subsidy of NT$1,000 per person per night, up to a maximum of NT$4,000 per traveler.

The county is also introducing the Hualien Direct Flight-and-Hotel Package Incentive Program. Travel agencies may apply for subsidies for flight-and-hotel packages that include direct domestic flights to Hualien or direct international flights, together with stays of at least two nights in Hualien. The subsidy provides up to NT$500 per person per night for a maximum of four nights, or NT$2,000 per traveler in total.

Director-General Joshua Yu of the Tourism Department said Hualien will follow up in 2026 with a lineup of flagship events, beginning with the Hualien Pacific Lantern Festival, which will light up the start of the year. Other highlights include the Hualien Pacific Wave Half Marathon, the Hualien Shan-Hai Cycling Adventure E-Stamp Tour, the Pomelo Blossom Road Race, the 2026 International Children’s Games (ICG), and the 2026 Club Crew World Championships (CCWC). By leveraging the appeal of these events and competitions, Hualien hopes to build citywide momentum and attract more international visitors.

The program also connects travelers with a range of official tourism and transportation resources, including the Taiwan Tourist Shuttle (https://www.taiwantrip.com.tw/) and Taiwan Tour Bus (https://www.taiwantourbus.com.tw/). For more information, please visit the official Explore Hualien Sustainably website (https://hltrip.tw/agency/), the independent travel campaign page on the Hualien Tourism Information Network (https://tour-hualien.hl.gov.tw/travel225.htm), or the Hualien Tourism AI Assistant (https://hualien.travel/ai-service/).

Media Contacts:
Hualien County Government
Li Guan-Ting
+886-3-8227171
artin@hl.gov.tw

SOURCE: Hualien County Government