2026 World Cup Opens Record-Scale Tournament Driving a Global Consumption Boom Julie Howard2026-06-180320 views The opening of the 2026 FIFA World Cup marks more than a global sporting spectacle. As the world’s largest sports event, it is expected to draw billions of fans and… Read more
Fan Spending Defies Inflation as Team Loyalty Drives Consumer Demand Julie Howard2026-06-030350 views Baseball fans demonstrate strong identity and loyalty toward their teams. Beyond purchasing tickets to attend games, they are also willing to spend on team merchandise, special events, and enhanced game-day… Read more