They Drink 2.85 Billion Cups of Coffee a Year! Coffee War is Playing Out in Taiwan
Statistics from the International Coffee Organization show that the Taiwanese drink 2.85 billion cups of coffee a year, and each person consumes an average of 204 cups a year, with a market value of about NT$80 billion a year. Many coffee brands are aiming at the market pie, trying their best to break through the siege and increase their market share.