Japan’s Natto Exports Triple as Global Demand Continues to Rise Ferre Keira2026-04-0902K views As Japan’s tourism industry rebounds and global health awareness grows, natto is rapidly expanding into international markets. Export volumes have reached record highs, highlighting the global appeal of this traditional… Read more
Japan’s Matcha Industry Confronts Climate-Driven Crisis Julie Howard2025-12-0301.6K views As global demand grows, driven by rising interest from international consumers, Japan’s tencha production has been affected by this year’s extreme heat, resulting in reduced yields and quality. With demand… Read more