Used Smartphone Sales in Japan Hit Record High as Inflation Drives Demand

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Soaring inflation and communication costs have fueled a boom in the used mobile phone market, with sales hitting record highs. Kanto Smart Living Cooperative reminds consumers to pay attention to the source and quality before purchasing.

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TOKYO, JAPAN (MERXWIRE) – According to a report by the Japanese market research and consulting firm MM Research Institute, domestic sales of used smartphones in Japan are projected to reach a record 3.214 million units in fiscal year 2024, a 17.7% increase from the previous year, marking the sixth consecutive year of record-breaking sales. The institute predicts that sales will exceed 4 million units by fiscal year 2029 and could reach 4.5 million units by fiscal year 2030.

Amid a weak yen and continuously rising prices, more and more consumers are choosing to buy used smartphones to control communication expenses. A survey shows that approximately 18.3% of respondents said they “plan or are considering buying a used phone.” According to Google Trends data, searches for “used smartphones” have steadily increased over the past five years, reaching a record high in February of this year.

A Tokyo office worker who bought a certified used iPhone last year said, “I was a little worried about the quality, but the phone I bought is almost like new, the battery is in good condition, and it’s 30% cheaper than a new one, which is a great deal.” She believes that the certification products offered by major telecom operators give her more confidence, and she would consider buying one again in the future.

A graduate student from Osaka, however, is still observing the market. He said, “I’m interested in buying a used phone, but I’m more concerned about battery life and the reliability of internal components. If the store can provide a clear inspection report, I’ll be more willing to buy it.”

With Apple, Y!mobile, au, and other companies promoting certified used phones, coupled with increased demand from businesses and overseas travelers, the market continues to expand. However, the supply of used phones remains tight, with only about 30% of users willing to sell their old phones. To address this, major companies have launched “trade-in” programs, allowing users to trade in their old phones at discounted prices, thus improving market circulation efficiency.

Furthermore, the Kanto Smart Living Cooperative, an organization dedicated to smart living, reminds consumers to verify the product’s origin and certification marks before purchasing a used smartphone, choose a reliable source with a warranty, and check the battery health and whether the appearance and functions are normal. By doing thorough research beforehand and choosing a reputable seller, buying a used phone can not only save money but is also an environmentally friendly and smart consumer choice.

Media Contacts:
Kanto Smart Living Cooperative

PR Agency:
MERXWIRE INC.
Ada Huang
pr@merxwire.com

SOURCE: Kanto Smart Living Cooperative