With the re-launch of the well-known denim brand DEVIL-DOG Dungarees, GENERAL SPORTWEAR relies on 93 years of clothing production knowledge and service innovation, and its brand business capabilities have left a deep impression on its retail partners.
New York, NY (Merxwire) – DEVIL-DOG creates a brand in a challenging retail environment, but this is not difficult enough. Top teams need to constantly push the limits! DEVIL-DOG’s team expressed the hope to use sustainable materials to conceive of environmentally friendly production methods and procurement.
DEVIL-DOG will participate in the 2020 PROJECT Show in February and unveil the new sustainable project “SET” in the meeting. “SET” is an acronym for autumn-style elements that DEVIL-DOG is building and will have sustainable materials, environmentally friendly production methods, and transparent procurement.
“DEVIL-DOG used sustainable materials, such as Repreve in the pocketing and in select fabrics, from the very start,” says Sean Connelly, VP of Merchandising and Sales. “The new “SET” development allows us to take it one step further, deconstructing a garment, and allowing us to look at every element and replace it with a more sustainable option– generic cotton is replaced with a combination of recycled, US Trust, or BCI; polyester is replaced with Repreve, regular paper is replaced with jacron or recycled paper, and overly processed hardware, patches or labels are removed or replaced with versions that require less steps.”
At the production level, the new “SET” product will require less water due to fabrics using newly developed ECO-indigo technology in addition to new process reducing wash techniques proprietary to GENERAL’s laundry. “We have always been mindful about efficient operations, and replacing outdated techniques, machinery, and fixtures. Recently many of those efforts are eco-friendly in nature, including solar power, recycling, and more efficient water treatment processing. The new indigo dyes used on the “SET” product will help take us to the next level in water and energy conservation,”
Transparent sourcing has always been at the forefront of GENERAL’s business ethos. “All of our DEVIL-DOG denim production runs solely through our two WRAP Platinum Certified wholly owned production facilities in Central America,” says David Rosenstock, EVP and Owner at GENERAL. “We know where every garment is at all times in the process, and can trace and certify all raw materials back to our highly vetted suppliers.” A list of all DEVIL-DOG’s suppliers will be visible on their website starting FALL 2020.
“We have all seen the retail landscape change drastically over the past few years. Much of that change occurred as a reaction to the change in consumers buying habits,” says Connelly. “Just think what can happen if every brand and manufacturer changes their production habits. It’s not that complicated. We all must do what we can, and endeavor to find realistic solutions, and engage them now. The winning methods will set the standards that we can all follow. DEVIL-
More information please visit: https://devil-dog.com/
SOURCE DEVIL-DOG Dungarees
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