Victory Hill Exhibitions, a subsidiary of Cityneon Holdings, announced that it is currently building one of the highest resolution displays along the Las Vegas Strip. Expected to be completed in early 2020, Media Resources and Hight Impacts Signs are building 45-foot, iconic displays that are over 175 feet in length and will replace the iconic Marvel Avengers static sign.
The curved LED display was produced by the Cityneon project team for 3 years and will be the second largest LED display on the Las Vegas Strip. The display system uses the latest 5k + media display technology and has the opportunity to allow advertisers Reaching 45 million visitors, adding revenue and profits to Cityneon, the parent company of Victory Hill Exhibitions.
Three years in the making, the curved LED digital display system will utilize 5k+ media display technology designed with ultra-high reliability, top-level components and industry-leading redundancy and uptime.
The display will be supported with real-time monitoring and alerts offering a very high level of performance for advertisers, providing the opportunity to share messaging with the millions of passengers that drive and walk by the heavily traveled intersection.
“This project is three years in the making. We are delivering, yet again, on another promise we made when we first opened the Marvel’s Avengers Station exhibition in 2016 at Treasure Island in Las Vegas. This is a break-through opportunity for Victory Hill Exhibitions that will provide a fresh, new and immediate incremental revenue stream for our company,” said Ron Tan, Executive Chairman & Group CEO of Cityneon Holdings. “The second largest curved LED screen in Las Vegas, the display will provide untapped potential for advertisers to share their brand and messages with the 45 million annual visitors who travel into and along the Las Vegas Strip.”
Big Outdoor is chosen as the media partner to handle the sales and marketing for the screen. Big Outdoor owns and operates iconic OOH signage nationwide and continues to expand their digital signage footprint in high profile urban areas with projects such as Victory Park in Dallas and Santa Monica Place. Brad Berkley, Chief Executive Officer of Big Outdoor, said, “Big Outdoor is excited to partner with Victory Hill Exhibitions to bring this iconic digital asset to the Las Vegas market. This location will not only create value for our real estate partners but will also allow our clients to connect brands and advertisers with a truly unique signage opportunity on the Las Vegas Strip.”
Victory Hill Exhibitions is the exhibition production company behind two popular interactive exhibits on the Las Vegas Strip, Marvel’s Avengers Station located at Treasure Island Hotel & Casino and The Hunger Games: The Exhibition at MGM Grand Hotel & Casino.
Victory Hill Exhibitions
Victory Hill Exhibitions is a subsidiary of Cityneon Holdings, and is an exhibition production company which strives to create interactive exhibits that attract visitors and have educational value. With 25 years of experience and cooperation with pioneers in technology from around the world, Victory Hill is able to create astounding interactive experiences, and can adapt based on our clients’ needs to satisfy each and every unique need.
With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon was listed on the Mainboard of the Singapore Stock Exchange since 2005, and was privatised on February 2019 by West Knighton Limited, a company wholly owned by Cityneon’s Executive Chairman & Group CEO Ron Tan together with Hong Kong veteran entrepreneur and investor Johnson Ko Chun Shun. Johnson is a capital markets veteran and has held controlling interests and directorships in many listed companies. On 14 May 2019, Cityneon welcomed CITIC Capital as a new shareholder whom holds 10.61% shares in Cityneon. CITIC Capital is part of CITIC Group, one of China’s largest conglomerates, and has over US$25 billion of assets under its management across 100 funds and investment products globally.
With offices in Los Angeles, Dallas and New York, Big Outdoor has established itself as a fully integrated, privately-held outdoor advertising company. Its primary focus is to build relationships with key real estate partners while enhancing the value of their properties through highly visible advertising solutions.