Home NewsroomLife & ConsumerFoodbeverages & snacks With the Rise of Non-Alcoholic, Will NoLo be the Next Beverage Trend?

With the Rise of Non-Alcoholic, Will NoLo be the Next Beverage Trend?

by Julie Howard

According to estimates by the World Health Organization, inappropriate drinking causes more than 200 diseases and 33 million deaths each year. For the sake of health, more and more people choose non-alcoholic or low-alcohol beverages. According to the “2020 Cocktail Trend Report“, low-alcohol to non-alcoholic drinks are a significant trend, and their Google queries have increased significantly compared to the previous year.

There are more and more low-alcohol and no-alcohol beverages on the market. (Photo via Unsplash.com)

Boston, MA (Merxwire) – Alcoholic beverages always play an indispensable role in festivals or social occasions, but did you know that in recent years, the sales of alcoholic drinks have declined year by year? More and more young people do not like to drink alcohol, and low-alcohol beverages and non-alcoholic beverages (NoLo ) are rising unexpectedly.

NoLo is a conscious drinking trend that chooses no-alcohol or low-alcohol (0.1-2%) drinks. In recent years, the global consumption of alcoholic beverages has shown a downward trend, among which young people aged 16-25 are the most, and the decline rate is the most obvious. Young people don’t like to drink, so what do they want to drink? According to the International Wine and Spirits Research Institute (IWSR), the low-alcohol and non-alcoholic beverage markets are proliferating, with consumption expected to increase by 31% by 2024.

Low-alcohol and non-alcoholic beverages are good options for staying sober in social situations. (Photo via Pixabay.com)

Affected by the covid-19 epidemic, people have significantly reduced social activities and gatherings, reducing the chance of drinking a lot. Take South Korea as an example. In 2021, adults in South Korea will consume an average of 53 bottles of soju and 83 bottles of beer a year, decreasing 12.7% and 16.7%, respectively, compared with 2017. It shows that people drink less frequently in life after the epidemic. In addition, young people in Generation Z have increased health awareness and do not like to drink alcohol. According to the “2020 British Craft Beer Report” released by the Independent British Brewers Association (SIBA), nearly 25% of young people do not drink at all. It is an important reason for the rise of low-alcohol beer.

The traditional and common drinking social culture has now begun to change gradually. For the sake of health, more and more people choose non-alcoholic or low-alcohol beverages. Even with the upcoming Christmas holidays, almost 40% of Brits plan to drink carbonated drinks or orange juice and cut down on alcohol. But, besides health factors, some people want to drink more responsibly. In contrast, others feel pressured by the cost of alcoholic beverages.

Non-alcoholic cocktails are becoming more popular among consumers because they reduce the alcohol content and retain the drink’s flavor. (Photo via Pixabay.com)

Although everyone has different considerations, it is an indisputable fact that the purchase of alcohol has declined. The Japanese government even held a “Long Live Alcohol” event to revitalize the alcoholic beverage market and save the alcohol tax economy. Because the Japanese beer industry felt the pressure of sluggish beer sales, they joined the ranks of NoLo one after another. They launched non-alcoholic or low-alcohol beverages one after another.

With the popularity of non-alcoholic cocktails and non-alcoholic beverages, restaurants and pubs provide consumers with more NoLo choices, non-alcoholic drinks that retain the flavor of bartending, and less alcohol, allowing consumers who are pregnant, abstaining from alcohol, or health-conscious to drink more peace of mind.

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