According to data from the digital analytics company “App Annie,” TikTok was the world’s most downloaded app in 2020, and TikTok’s global monthly active users may exceed 1.2 billion in 2021.
San Francisco, CA (Merxwire) – In recent years, various social media applications such as Facebook, Twitter, Instagram, YouTube, TikTok, etc., have accumulated a large number of users, and most people have downloaded these apps. TikTok ranked fourth in the number of global downloads in 2019 and rose to first place in 2020.
Statistics from App Annie, the most popular downloadable app from 2010 to 2019, was ranked first by Facebook. The company’s Messenger, WhatsApp, and Instagram were ranked second to fourth, respectively, showing the company’s global influence. In 2020, TikTok opened a new situation of social media competition.
App Annie’s data also shows that TikTok users spend more than 19.6 hours a month on average, which exceeds Facebook’s 16.6 hours. The app’s popularity grew during the pandemic when it became a major download in Europe, South America, and the United States.
Chuzen Kin, marketing manager of App Annie, said that in the United States and the United Kingdom, TikTok has more views than YouTube, and short videos continue to attract attention. “In terms of content, music and comedy are becoming more and more popular.”
In addition, social media is also the main way for users to participate in the Olympics. During the Tokyo 2020 Olympic Games, many athletes posted behind-the-scenes footage on TikTok, which prompted more TikTok users.
It is a trend for people to participate in current affairs through social media. A survey by the Office of Communications shows that half of the adults in the UK get news through social media, and the other half read news from newspapers, news websites, and related apps.
Although social media is still lower than any other major news source in terms of the trust, it is a convenient and fast channel. They may come from the social media posts posted by the Newspaper Office or News Network or from the sharing of friends.
With the increasing penetration of social media in life and work, people seem unable to leave them, but some changes are taking place. For example, young people have always been regarded as the main force to promote social media, but the proportion of Gen Z using social media is declining.
Some young people have given up the rules of increasing online friends and followers, and they are more eager to gain a sense of belonging and identification from the intimate and closed micro-social society. From app downloads and changes in social media, we can understand social and cultural trends.