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British Study: News and Social Media Ads Improves Brand Impression

by Sheila Nelly
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On average, it usually takes 5-7 impressions for people to remember a brand. Therefore, people will choose to work with companies with reputable companies because they are more exposed to them.  Experts from the online advertising company Prestige Patron believe that building a brand requires long-term investment.  Through online news and social networking advertising, the brand’s exposure effect is more significant.


(Photo via pexels.com)

Melbourne, Australia (Merxwire) – The success of a product highly depends on how well it is received by the target audience. As consumers become savvier, they tend to become more particular about the kind of products they need. Similarly, businesses need to become more strategic with their brand marketing efforts to ensure their products meet the high demand. The goal of Prestige Patron Inc. is to brand the products or services with a strategy that resonates with the customers while highlighting the values of the business.

Statistics indicate that companies with good brand management tend to outdo the rest. With 82% of customers choosing to work with renowned brands, companies are more likely to benefit from improving their image in the public. The interactions between the customers and a company will largely depend on how they perceive a company. For instance, 73% of customers will choose to work with a company because it had helpful customer service. At the same time, about 60% of shoppers prefer to purchase new products from the brands they trust.

Since it takes years to establish a brand, its management is key to keep it going. Some of the notable brands like Microsoft, Coca-Cola, Procter & Gamble, and Starbucks have maintained their brand through effective management. On average, it usually takes 5-7 impressions for people to remember a brand. Therefore, people will choose to work with companies with reputable companies because they are more exposed to them. 

Brand management allows businesses to influence customer engagement and gain a more competitive edge. A strong brand presence differentiates the products of a company from its competitors. It also creates brand affinities for the products and services offered by the company.

Establishing a brand in the market is not enough. Companies need to go the extra step and manage their brand to continually maintain their image. Brand management skills are essential in increasing brand awareness, managing and measuring brand equity, identifying and accommodating new brand products, and driving initiatives that support a consistent brand message.

For you to maintain a strategic plan for managing your brand, you need to have a comprehensive understanding of the brand. Your brand will only gain value if you understand the target market and align marketing efforts with the expectations of the customers. Reading recommended brand management books allows you to understand the concept better and implement the same to your business. Your business needs to maintain and better its products and brand perception. This allows you to leverage cost, establish meaningful brand awareness, and increase customer loyalty.

Prestige Patron’s global news network provides companies with a large amount of reports and exposure, social advertising assists in the reach of business information, and creates strong competitiveness through brand promotion and management. As the volume of business competing for customer attention increases, only reputable companies get the extra competitive edge in the market. Effective brand management becomes a clear market differentiator, setting such companies apart. Any company that developed a value proposition and unique identity through strategic branding is poised to be successful.  

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